Digital Marketing Manager

Washington, District of Columbia, United States Full-time

Title: Manager, Digital Marketing

Practice Group: Development, Marketing & Communications Services Team

Mentor: Director, Digital Marketing and Engagement

 

Position Summary:

The Arc, the nation’s leading nonprofit advocating on behalf of and serving people with intellectual and developmental disabilities (I/DD), is seeking a Digital Marketing Manager.  This role will be responsible for developing and executing multi-channel online campaigns with the goal of generating awareness, engagement, donations and other actions relevant to the organization. These campaigns will leverage outbound and inbound digital marketing tactics including: email marketing, social media, paid search, display ads/retargeting and content marketing.

The ideal candidate will be team oriented and able to manage multiple campaigns at once, while adhering to tight deadlines and achieving campaign goals.

 

Job Responsibilities

  • Develop and implement digital marketing plans that will contribute to key organizational goals, such as growing the brand, building our audiences, acquiring new donations, etc.
  • Perform daily management and optimization of online campaigns across both paid and non-paid channels including: email, display, paid search, social (organic and paid) and new media
  • Devise creative A/B testing strategies, read test results and use data to drive increases in campaign performance
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with advertising and Collaborate with Director of Digital Marketing and Engagement to increase marketing results
  • Brainstorm new and creative growth strategies
  • Manage the email channel, including: calendaring, minor copy writing, layout, proofing, sending and reporting on all email campaigns that go out
  • Build, manage and optimize The Arc’s paid search campaigns with a focus on efficiency and return on investment
  • Report on campaign performance on a weekly and monthly basis. Utilize insights on trends and opportunities to recommend future marketing activities.
  • Ensure all campaign creatives are consistent and in line with the organization’s brand

 

 Qualifications:

  • Bachelor degree in Marketing, Communications, Advertising or related field.
  • Minimum of 3-4 years of marketing experience utilizing an array of digital tools – search, social, email and display
  • Strong understanding of direct response marketing strategies and campaign management principles
  • Direct experience using some or all of the following: Email Marketing Software (Constant Contact, Marketo, etc...), Google AdWords, Web Analytics platforms (Google Analytics) and CRM systems (Salesforce, Raiser’s Edge, etc.)
  • Basic knowledge of HTML/CSS considered a bonus
  • Ability to think strategically, analytically and creatively is a must in this role
  • Excellent project management and Microsoft Office skills
  • Able to multi task in a high paced fluid environment while ensuring deliverables are met within assigned deadlines
  • Excellent written and oral communication skills

 

How to Apply:

Applications are accepted online only. To apply to this position visit https://thearc.recruiterbox.com/

 

Benefits:

Competitive salary based on education and experience; Health, Dental, Retirement, Life and AD&D, and LTD; accrued vacation and sick leave. 

 

About The Arc:

The Arc is the largest national community-based organization advocating for and serving people with intellectual and developmental disabilities and their families. We encompass all ages and more than 100 different diagnoses including autism, Down syndrome, Fragile X syndrome, and various other developmental disabilities.

 

With nearly 700 state and local chapters nationwide, The Arc is on the front lines to ensure that people with intellectual and developmental disabilities and their families have the support and services they need to be fully engaged in their communities. The Arc works with its federation of state and local chapters to create an impressive network of human service agencies ensuring they have the strongest civil rights advocates promoting and protecting their needs at all levels.

 

 EOE/V/D/M/F